Youth Wing
Where young people learn to lead.
MSS Youth Wing runs structured programmes for students in the UAE: reading, public speaking, entrepreneurship and work experience. Registration for 2027 is now open.
- 4weeks
- 6genres
- 2age groups
Registration is open and free. Register now to take part from day one.
Four programmes, one account.
Register once to take part in any MSS Youth Wing programme. Every participant joins as an individual; no school or team is required.
Reading Challenge
A month of reading. One genre a week, curated shelves of classic books, and a leaderboard in two age groups.
- When
- 1 – 31 January 2027
- Who
- All ages
100 Public Speakers
A year of in-person training for one hundred selected students, with a personal mentor and a final showcase.
- When
- January – December 2027
- Who
- Ages 13 and over
MSS Shark Tank
A pitch competition for young entrepreneurs. Develop a business idea and present it to a panel of business leaders.
- When
- 2027 · dates to be announced
- Who
- To be announced
Internships
Work-experience placements with organisations across the UAE, posted and applied for on this site.
- When
- Listings coming soon
- Who
- Ages 16 and over
Each programme has its own path.
Reading Challenge
- Step 01
Register
Register free. Your age places you in the 12 and under or the 13 and over group.
- Step 02
Choose a genre each week
Six genres are available. Your choice is fixed for the week, and no genre can be repeated.
- Step 03
Read on the site
Each shelf holds five to eight classic titles. Reading time is recorded while a book is open.
- Step 04
Earn your certificate
Read in all four weeks to receive a certificate. Bonus days, 29 – 31 January, count towards the leaderboard.
100 Public Speakers
- Step 01
Apply
Submit an individual application. Open to students aged 13 and over; no experience is required.
- Step 02
Selection
The programme team reviews every application and selects one hundred participants.
- Step 03
Train every month
One in-person session a month, a personal mentor, four levels and private practice videos with feedback.
- Step 04
Final showcase
The year closes with a public showcase where each speaker delivers the talk they have developed.
Key dates
Dates still to be confirmed will be published here and emailed to everyone who has registered interest.
- Now openRegistration for the Reading Challenge
- 1 January 2027Reading Challenge begins
- 29 – 31 January 2027Bonus reading days; challenge closes
- To be announced100 Public Speakers applications open
- To be announcedMSS Shark Tank registration
- Coming soonFirst internship opportunities posted
Partner with the Youth Wing
Partners for the 2027 programmes will be announced soon. Schools, businesses and organisations can sponsor a programme, mentor students or offer internship placements.
Frequently asked questions
Who can take part?
The Reading Challenge is open to all ages, with separate rankings for ages 12 and under and 13 and over. 100 Public Speakers is for students aged 13 and over. Internships are for students aged 16 and over. Eligibility for MSS Shark Tank will be announced.
Do I need to join through a school or as a team?
No. Everyone registers and participates as an individual.
Is there a fee?
Registering and taking part in the Reading Challenge are free. Any costs for other programmes will be stated clearly before you apply.
I am under 18. Can I register?
Yes. Add the name and email address of a parent or guardian when you register. We will ask them to confirm before your student account is activated.
How is reading time recorded?
A timer runs while a book is open on screen. It pauses automatically when you switch tabs, and you can pause it yourself at any time.
Can I change my genre during the week?
No. Once a genre is chosen for the week it is fixed, and each genre can be chosen only once during the month.
How do I earn the Reading Challenge certificate?
Read in each of the four weeks. Reading on the bonus days, 29 – 31 January, counts towards the leaderboard.
Who can see speaker profiles and videos?
Profiles and practice videos are visible only to the programme's trainers and mentors.
When will MSS Shark Tank and internships open?
Dates will be published on this site. Register your interest and we will email you as soon as they open.
One registration for every Youth Wing programme.
Tell us which programme you are interested in. We will email you when your student account is ready and when each programme opens.
Ideal Human, Ideal Society.
The Youth Wing is the youth programme of Model Service Society (MSS), a non-profit, service-oriented organisation based in Dubai and licensed by the Community Development Authority, Government of Dubai. MSS works for the welfare and empowerment of every section of the community. The Youth Wing extends that work to young people, through programmes that build reading habits, confident communication, enterprise and readiness for work.
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