Together
The family made the difference as a team.
MSS Usra Award 2026
One Family... Many Lives Changed.
Some families don't just care for their own. They come together to care for others.
Nominations open.
Nominate a familyAward nominations close 10 November 2026
AED 20,000
cash award
- Usra Award trophy
- Framed citation
- Family feature film
- MSS Family Ambassador recognition
- Honoured on stage at the MSS Youth Festival
Eligibility
Who can be nominated
- UAE-resident families of 2 to 6 members, with at least one member aged 18 or over
- Any nationality, religion or income level
- Single-parent, grandparent-led and extended families are welcome
- Impact substantially within the last 24 months; ongoing work is welcome
- Self-nominations are welcome
Recognition
What can they be recognised for?
- Feeding those in need
- Helping children with education
- Blood drives or medical support
- Caring for vulnerable neighbours
- Supporting people in difficult situations
- Family-led community initiatives
Key dates
Timeline
- 1 OctNowNominations openApply online at awards.mssgulf.org. No login needed.
- 10 NovComing upNominations close11:59 pm UAE time.
- 2 DecComing upAward ceremonyAt the MSS Youth Festival 2026.
Assessment
What the jury looks for
Three words matter most.
Outward
Their impact reached people beyond their own family.
Sustained
They kept serving over time.
How the winner is chosen
- 1NominationFamily details, members and a story of up to 200 words.
- 2ScreeningNominations are checked for eligibility.
- 3VerificationDetails and supporting evidence are verified.
- 4Final juryThe jury reviews the verified nominations.
- 53 finalistsThree families are shortlisted.
- WinnerOne family is honoured at the Youth Festival.
How to nominate
About 15 minutes
No account or login. Nothing is saved until you submit, and you get a registration number by email.
Family details
Family name, the representative's Emirates ID, mobile and email, and 2 to 6 members. Emirates ID is required for everyone 18 or over.
Your story and evidence
Up to 200 words in English on what the family did, who benefited and for how long. Photos, videos, letters or news coverage are optional.